Product updates
Here you can find the most important updates
and an outlook on upcoming features.
August 2026
Eventfrog now in ChatGPT and Claude
Your events can now be found in AI chats too – more visibility with no extra effort.
- Anyone searching for events in ChatGPT or Claude now gets matching Eventfrog events as a reply.
- Your published events are automatically included – there’s nothing to set up.
- A new channel for potential ticket buyers to discover your event.
- Add it as an app in ChatGPT or connect it as a connector in Claude and try it yourself.
- Example: «Search Eventfrog for concerts in Zurich taking place this week.»
July 2026
New order confirmation
Clearer, tidier and with more features.
- Fresh design with an order summary and an ‘Open tickets in the app’ button.
- Save tickets straight to Apple Wallet or Google Wallet.
- Add the date to your calendar with a single click.
- Message from the organiser right in the confirmation.
- Streaming pass with a direct link to the live stream.
- All payment and insurance details clearly summarised.
June 2026
Eventfrog Cashless
Your smartphone becomes a fully fledged till.
- New standalone Cashless app.
- No additional devices required.
- Optimised for all types of payments at events.
- Includes a smart tipping feature.
- Accept card payments, digital wallets, TWINT and cash.
- Only CHF 0.09 + 1.5% per transaction.
The new seating plan
Create professional layouts faster, more flexibly and more precisely.
- Intuitive operation for simple and complex setups.
- More flexibility when designing your seating plan.
- More precise display for every detail.
- Optimised for seating, open areas and individual layouts.
- Improved purchasing experience for your guests.
- Clear, appealing and easy to book.
May 2026
Tickets without third-party advertising
No third-party advertising on tickets – in every package.
- Tickets without third-party advertising in all event packages
- Free package remains 100% free of charge
- Pro package with fees reduced by over 20%
- Plus package with slightly adjusted variable fee
April 2026
New label for promoted events
- Promoted events on the homepage are now labelled as «Sponsored»
- An additional tooltip shows how this placement can be booked
- Advertising options for event organisers are made more visible
Enhancement for discount codes
- Discount codes with characters such as ä, ö, ü or ß are now supported
- This allows for more flexible and linguistically appropriate codes
March 2026
API integrations
New interfaces enable event data to be used and processed in different ways.
- Organizer API (Read)
- Organizer API (Read & Write)
Ticket buyer data export expanded to include country
- The export now includes the additional column «Country»
- The information now appears after the city
- This allows ticket buyer data to be analysed even more precisely
November 2025
Flex-Tickets
More security for guests and more sales for event organisers.
- Flexible cancellation option for ticket buyers
- Earlier purchase decisions
- Additional income for event organisers
New marketplace in the Cockpit
- Faster orientation
- Find more suitable advertising offers
- Less complexity despite more choice
- Easier booking of promotions
Eventfrog Analytics
- Central overview of tickets, income, page views and ticket buyers
- Flexible filters by period, events, sales channel and payment method
- Analyse ticket and cashless revenue together
- Faster insights into the performance of your own events
July 2025
Screen reader accessibility (BFSG)
These new improvements make Eventfrog more accessible and easier to use with screen readers.
- Improved screen reader accessibility on key pages and in the checkout
- Better keyboard navigation
- Properly labelled error messages in forms
- Better readability thanks to a minimum font size
Improved visibility of events in Google Search – planned
Eventfrog is working on making it even easier and more automated to submit events to Google. This will help published events become easier to find and further improve their visibility in Google Search.
Revamped order confirmation email – planned
Our most important email is being revamped: more clearly structured, easier to read and optimised for all devices. That way, ticket buyers can find all the key information at a glance.
Event configuration with AI chat – planned
An AI chat is set to support event organisers with creating events in the future. The feature helps you set up events faster, prepare content and find relevant settings more easily. This makes creating an event even more accessible – especially for organisers who want to publish their event as quickly and easily as possible.
Event detail relaunch – planned
A revamped event detail page for faster orientation and easier ticket buying.
Find your ticket again – planned
Ticket buyers will be able to find their tickets again more easily in the future. We're planning a feature that lets you trigger the order confirmation again yourself.
Passkeys, verification codes, MFA activation – planned
Additional security features such as passkeys, verification codes and the activation of multi-factor authentication (MFA) will help protect our users even better against attacks and provide more security at login.
Event group view relaunch – planned
The event group view is being revamped – for more speed and a better overview. That way, ticket buyers can find their way around even faster.
Presale in the Cashless app – planned
Presale and cashless are coming together: in the future, the day and box office will be usable even more flexibly with the Cashless app.
Selling more products alongside ticket sales – planned
In the future, additional products such as merchandise can be offered directly alongside ticket sales on the web. This lets event organisers offer their guests even more from a single source.
